Governor Glenn Youngkin and First Lady Suzanne S. Youngkin Announce Statewide Expansion of It Only Takes One Initiative

Governor Glenn Youngkin and First Lady Suzanne S. Youngkin announce successes in the administration’s efforts to combat fentanyl at CARITAS in Richmond, on August 27, 2024. Official Photo by Austin Stevens, Office of Governor Glenn Youngkin.

RICHMOND, VA – Governor Glenn Youngkin and First Lady Suzanne S. Youngkin continue to build on their efforts to combat the fentanyl crisis at CARITAS in Richmond and announced the statewide expansion of It Only Takes One. The It Only Takes One initiative expansion will target additional communities across the Commonwealth that are high substance use areas and have been impacted by the fentanyl epidemic. In these critical areas, the First Lady will visit schools, Community Service Boards, churches and recovery centers to spread fentanyl awareness.

Additionally, First Lady Suzanne S. Youngkin introduced the Fentanyl Families Ambassador Program, empowering impacted families to share their stories and raise community awareness.

“We are making real progress in the fight against fentanyl,” said Governor Glenn Youngkin. “Through stronger policies, enhanced resources in schools, and expanded recovery programs, we are taking critical steps to protect our communities. With the statewide expansion of It Only Takes One and new Fentanyl Families Ambassador Program, we’re ensuring that families have the tools they need to amplify their stories and save lives across Virginia.”

“The collaboration around It Only Takes One has been remarkable,” said First Lady Suzanne S. Youngkin. “By expanding this initiative statewide, we hope to ensure that every family has the resources and information needed to protect their children from this deadly threat. This campaign is about turning awareness into real action and making a lasting difference in saving lives. I also want to commend Attorney General Jason Miyares for his great work through the ‘One Pill, Can Kill’ campaign, which is critical in combating the fentanyl crisis in our Commonwealth.”

This event also highlighted the Governor and First Lady’s strong commitment to combating Virginia’s opioid crisis through Operation FREE. In April, Operation FREE led to the seizure of 51 pounds of fentanyl—enough to kill all 8.7 million Virginians—underscoring the urgency of Governor Youngkin’s statewide expansion of the It Only Takes One campaign.

Last week, First Lady Suzanne S. Youngkin, alongside New Jersey’s First Lady Tammy Murphy, led a nationwide effort to spotlight National Fentanyl Prevention and Awareness Day, with over 35 states participating through flag-lowering, purple lighting of government buildings, and spreading awareness on social media. These efforts build on the momentum of the It Only Takes One campaign, which, after its January 2024 launch in Roanoke, increased fentanyl awareness by 12% and made parents 55% more likely to discuss the dangers with their children.

Building on the statewide campaign expansion, the Fentanyl Families Ambassador Program was officially launched. This program empowers families affected by fentanyl to share their stories, advocate in their communities, and raise awareness of the dangers of fentanyl. Following the press conference, families participated in media training, hosted by the Virginia Department of Health and Department of Behavioral Health and Developmental Services, designed to share tips for how to be successful in working with media outlets to share their experiences.

“Encouraging families to share their stories is absolutely essential,” said Janet V. Kelly, Secretary of Health and Human Resources. “These families have lived through unimaginable loss and hardship, and their voices have the power to break down stigma, raise awareness, and inspire action. Their stories can change lives, reshape communities, and ultimately help prevent more tragedies. This initiative expansion marks the beginning of a movement to ensure that these voices are heard across Virginia and that their experiences lead to real, lasting change.”

To learn more about It Only Takes One, please visit: www.itonlytakesone.virginia.gov